Waste is an opportunity not a problem.

Great to see Michael Pawlyn phrasing things in terms of opportunities rather than problems. Talking about factor 10, 100 or even 1000 times improvement in resource efficiency by examining the 3 Billion years of R&D that mother nature has performed. Some good examples. Also turning linear models into closed loop systems.

A friend called Mark who owned an amazing organic farm in England near Stonehenge used to get paid by an instant coffee producer to dump their sterilized coffee bean waste on his farm. It was wonderful organic sterile material that he needed for his farm. He got paid to accept it and the manufacturer got to dump it for cheaper. Win win situations like that are so wonderful.